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February 24th, 2015

2/24/2015

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Behind the Mind: Regarding Design in Local Advertising

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Local advertisement for Slash Root by itself
Several years ago, I used to make designs for Slash Root, a former coffee shop in New Paltz, NY, which was then turned into a hot dog joint, and now a diner in the distant future. I seem to be getting off topic at the moment, I apologize.
Anyway, one of the designs I did for them was a tiny local ad shared by many other ads used for pizza boxes. My design for Slash Root is on the bottom right corner of this image. Just try and soak in all of the distracting ads
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Most of them are poorly laid out designs. The photos are either scattered, or they are few and far in between, or they are awkwardly misplaced at inconvenient spots. Some of the text is difficult to make out, especially the ones with background images or fading gradient backgrounds. These ads have more than one kind of font, which is okay unless it's not overkill. 
And the same thing goes for the information that is put within the ad. Yes, an ad must display the name of the business along with its address and phone number and email, which is the most undeniably obvious part of advertising. Anything else that describes what the business does, must be kept to a consistent minimum.
Sometimes advertisement does not have to be flashy to gain the attention of a potential customer, nor is local advertisement always obnoxious. A few of the ads above have kept such descriptions to a minimum, nothing too gimmicky or busy. 
For example, the Prudential ad has a clean layout of text and info. The photo on the top right of the ad fits in without being overwhelmingly out of proportion. Another example is Dr. David L. Shaff, Practice of Optometry, which also has necessary info. The alignment of the text could use a little more work, but at least the text is readable. The 10 percent discount mentioned is not necessary. The eye in the background is the only image used in the ad, which is okay. However, the eye could be smaller and perhaps placed somewhere else that wouldn't be overlooked. 
Even when creating local advertising, they should be treated with care to make effective designs.
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February 24th, 2015

2/24/2015

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Behind the Mind: "Projections" Gallery

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"Projection." - The singular title. January 2015
When I made "Projection,"  I did not think I would be developing an art series.
It just didn't occur to me until I made "Headache" and "Race" back to back. Such pieces of art for "Projections" (the plural title to describe the series), I treated them as if I were raising children of my own ... or cats. The concept came slowly, but naturally.
Not only did I play around with lines and shapes (as wells as an extensive use of color), but those lines and shapes and colors played together for a bigger theme: what it means to be a human being. 
While "Projection," "Headache," "Race," and "Interpretations," were the first works to establish a connected theme, "Arthritis" and "Pressure" apparently did not need to rely solely on a head or a face to convey the theme they all shared. "Autism" was a fun challenge because if I drew in puzzle pieces, it would have been too 
easy and familiar. I wanted some variety that was consistent in the gallery. The lines and shapes and color helped bring variety while they remained just as familiar as the emotion conveyed in the art they've portrayed.

Keep in mind this gallery is merely one person's wild interpretation of a common subject.

P.S. ... Enjoy!
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    Sean

    ​O'Brien

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